SQL For Marketers
Master SQL to run your own queries and perform basic data science
Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer.
This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is a marketing superpower.
As someone who can understand and use SQL, you'll be a (highly paid) marketing unicorn - able to dig into data and also execute high-level marketing campaigns. Some companies are now requiring that their marketing leaders have an understanding of SQL.
Many marketers have tried to become "technical" - including me - but have failed over and over again after coming across resources meant only for engineers. I know I've had this issue - every SQL tutorial out there was created for developers, not marketers. Other tutorials include topics like creating a database, inserting data, managing tables, and other specifics that database administrators need to know.
What if I told you that marketers only need to know a small amount of SQL to use it for analytics... and to run more profitable campaigns?
Good news - This is the truth!
This course is the best resource for marketers, growth hackers and product managers who want to get more technical and learn SQL. It's what I wish existed when I was going through tutorial after tutorial, sifting through lots of information that didn't apply to me and trying to learn on my own.
And - best of all - you don't need to know programming or be technical to take this course. In fact, you don't have to be technical to know how to use SQL!
SQL is simple enough that - just by learning a few concepts I'll cover in this course - you'll be able to use it for any kind of data analysis, cohort analysis or campaign breakdown.
Everything I've put into this course are the product of years of teaching myself to program, understanding software technology and writing thousands of SQL queries for my own marketing and growth campaigns. The concepts and queries in this course are used every day by the marketing teams at companies like eBay, Moz, Udemy, HubSpot... you name it.
I've used my knowledge of SQL to cut churn by more than 60% while running growth at developer-tools startup Airbrake (acquired by Rackspace), and to analyze and improve multiple profitable marketing campaigns. Knowing SQL has given me incredible insight into our customer base, and allowed our marketing team to move much faster than we did when we had to wait for engineering to give us the data we requested.
Some things you'll learn in this course:
- The 6 components that make up every SQL query a marketer will ever use
- How to find your most profitable users, and how to make sure you run campaigns that attract more like them
- 5 key metrics you can measure right away after learning SQL
- How to run a cohort analysis
- How to discover the "aha" moment in your product that indicates whether a new user will stay an active customer or close their account
- Access to pre-built queries you can start using immediately to learn about your customer base
Trust me, this is just a small sample of what you'll learn. By the end of this course you'll be more technical than 90% of marketers out there, and 100% better at your job.
Meet Your Instructor
I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). At Exceptional, I was responsible for our growth and revenue across three separate developers tools products - Exceptional, Airbrake and RedisToGo. And I'm the co-author of Traction: A Startup Guide to Getting Customers, a book about how startups can get traction.
I run all things marketing at SumoMe. Before that, I used my technical marketing skills to work with companies like Zapier, HubSpot, and obviously Programming for Marketers!
Frequently Asked Questions
Nothing! So long as you have an interest in learning SQL, we start from the beginning and build up your knowledge from there.
Don't worry! There are comment boxes spread throughout the course where you can leave questions and someone on our team will get back to you ASAP.
Still unsure? Here's what a few other people have said about this SQL course:
"About four weeks back, I learned SQL, and it's been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup."
- Dinesh Thiru, Head of Marketing at Udemy
"I loved this course. I was able to power through it within 3 hours and have a solid base of understanding for SQL."
"As a digital marketer, it's important that I have access to my database and customer information BUT that I do not waste valuable developer resources. This course aims to bridge that gap by teaching you the tools you need to query your SQL database and running your own reports."
"I can't recommend this course enough for SQL newbies. I now have a base of understanding of SQL and excited to use it at work this week!"
- Benjamin H., course student
"I highly recommend this course for any marketer that would like to grow in their technical expertise, as I believe that in the end, it will separate average marketers from excellent ones."
-Sheldon S., Course student
"This course was insanely helpful and is definitely a "must" for any digital marketer. Justin provided step by step actionable advice in a human way that was easy to digest."
-Hannah W., Course student
Learning SQL is one of the best investments you can make in your marketing career , and there's no better time than the present.
Get started now!
Making this investment now will compound your earnings and be worth hundreds of thousands of dollars to you over the course of your career. And, if you feel like you're not getting the value, we always offer a 30-day money back guarantee. No questions asked.